Turns out University of Michigan football isn’t just about touchdowns and tailgates — it’s basically a maize and blue money-printing machine! A new report shows the 2024 University of Michigan football season wasn't just a win on the field—it was a financial touchdown for the local economy.
Here are Five Fast Facts on the Big House being big business:
- 💰 Come On In - Out of town fans spent almost $227 million during the season, for an average of about $28 million per game.
- 🏨 Hotel Happiness - Over 100,000 hotel nights were sold during the season, creating a robust business for the local hospitality industry. That’s a lot of pillows to fluff!
- 🏞️ Tax Takeaways - The city of Ann Arbor bagged almost $13 million in taxes, which helps fund local parks, libraries, and road improvements.
- 👍 Multiplier Effect - Late games are especially profitable, as fans arrive early and stay all day. This can lead to quadruple the normal sales on game days!
- 📈 Winning All Around - Much like how winning the Super Bowl is great for NFL teams, winning a national championship is a huge boost for college teams. Alumni donations go way up, revenue goes up, and the university gets billions of dollars in media exposure, which leads to higher enrollment. Winning on the field = winning off the field!
🔥Bottom line: So, the next time you're watching a Michigan game, remember—it's not just about the touchdowns. It's about the economic impact that turns a Saturday in Ann Arbor into a financial fiesta. Go Blue!
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