Investing In America Isn’t Just for Big Paychecks

Yeah, we buy stock from the market. 🛒 So far, we’ve got chicken, beef, and vegetable. Laugh all you want, but someday we’re gonna be bouillon-aires! 🤠

All soup aside, here’s something to chew on: more and more low-to-middle income Americans are getting into the investing game. 💸 Check out these stats from a recent survey!

 

Here’s Five Fast Facts on Americans who invest:

  1. 💡 Planning Ahead - Even with higher living costs putting pressure on budgets, more people are starting to invest. Since 2020, the number of low- and moderate-income investors has jumped 167%. This boost shows growing interest in building long-term financial security.
  1. 🤓 Numbers Game - Researchers looked at billions of anonymous banking transactions from about 10M checking account users and tracked when money moved into investment accounts. The investors studied were split between households earning around $29,000 and $51,000 in 2024.
  1. 🌎 Whole New World - A lot changed for investors after 2020. Easy-to-use trading apps, stimulus checks and a strong stock market made investing feel more accessible. But at the same time, our BFF inflation (peaking at 9.1% in mid-2022 and now around 2.4%) made everyday expenses harder to keep up with.
  1. 👛 Loose Change - A small savings cushion can open the door to investing. When people have about $1,500 to $2,000 set aside, they’re more likely to start putting money into investments. Extra income like tax refunds helps, too. From 2020 to 2024, the investors in the study dedicated around 30% more of their income to investing than they did from 2015 to 2019.
  1. 🤑 Market Moves - The recent stock market rally made a lot of folks richer. But those without money in the market haven’t shared in those gains. In 2025, 62% of Americans reported owning stocks, with ownership highest among higher-income households, college graduates and married adults.

🔥Bottom line: Sitting on some extra cash? Even if it’s not much, putting those extra pennies in a savings or investing account is a solid move! And thanks to today’s tech, it’s easier than ever. Do it, future you is already grateful. Planning on buying a home this year? Mortgage rates just dropped. Read more about it here!

Are you on track with your investing goals?

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