MI Tourism Brings In Big Bucks

Guess what? People aren’t just visiting Michigan - they’re spending so much money the state’s economy got a sugar rush! With visitors flocking like seagulls to a beach picnic, Michigan’s tourism pulled in a whopping $54.8 billion in 2024. That’s a LOT of money for frozen custard and lighthouse selfies. Let's dig into some of the tasty details!

Here are Five Fast Facts on Michigan's tourism industry by the numbers:

  1. 🛫 131.2 Million - This is how many visitors came last year. It’s like every human in Mexico taking a trip to Michigan. Legally, of course.
  1. 🍕 $30.7 Billion - This is how much was spent on food, fun, and “just one more souvenir.” It's up 4.9% from 2023.
  1. 🧤 $3.6 Billion - This is the tax revenue from all those tourists. Should be enough to pay for a whole lotta roads, schools, or maybe just a giant mitten statue.
  1. 🍦 351,292 - This is how many jobs this level of tourism supports! It's one in every 17 Michigan jobs! Somebody's gotta scoop the ice cream, right?
  1. 📺 789,000 - The Travel Michigan advertising claims influencing this many leisure trips to the state, raking in $1.3 billion for Michigan communities. Turns out seeing beautiful pictures on TV really does convince people to pack their bags and go.

🔥Bottom line: Michigan’s tourism game is on fire - visitors are pouring in, spending big, and keeping many people working. If this keeps up, Michigan might become the wealthiest state in frozen custards per capita.

What do you think of Michigan's tourism industry?

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