The Economic Impact Of The Seahawks' Super Bowl Run

Note: this article was written before the game actually occurred. Congratulations, Seahawks! 🏆

‍

The Seattle Seahawks busted their way into the Super Bowl this year like caffeinated squirrels. But they're not the only winners through the NFL playoffs - the city's bars, restaurants, and hotels have had a great run, as well! So how does this playoff magic pump extra cash into the city and spread the love around? The crown jewel is obviously the Super Bowl - the Chiefs and Eagles last year netted almost a combined half billion dollars in unplanned consumer spending - but it happens with playoff games, too. Let's see how Seattle is booming from the team's epic run this year!

‍

Here are Five Fast Facts on the Seahawks' playoff run benefitting the Seattle area:

1. 🏨 Cashing In - Bars, restaurants, and hotels near Lumen Field see a huge boost in business from happy Seahawks fans celebrating every win. For example, hotel occupancy is 50% higher on a home playoff weekend than normal. 

2. 🏬 Brick And Mortar - Businesses near the game sites are especially primed to make bank from playoff games - one company with locations downtown and on the waterfront gets 60% of its sales from physical stores, and the game against the 49ers was their busiest day in a year. Cha-ching, baby!

3. ✖️ Multiplier Effect - Sports-related businesses in particular can see a 7x increase in short term sales for a playoff run, a 10x increase for a Super Bowl appearance, and as much as 20x for a Super Bowl win. That's the best kind of math there is!

4. 💰 National Vibes - Even though Seattle isn't hosting the Super Bowl, past U.S. Chamber of Commerce reports show the big game can drive hundreds of millions in extra spending across the country. Fans just love a winner, you know?

5. ❤️‍🔥 Not Just The Cash - In addition to the purely financial benefits, a playoff run creates a sense of optimism and pride in the community that gives intangible benefits to the city. Three cheers for positivity!

🔥Bottom line: The Seahawks' Super Bowl run is turning downtown Seattle into Party Central for a hot minute and is a very fun experience! But it also has huge benefits for loads of local businesses, and that means bigger, better paychecks (even if it's only temporary). And that is something we love to see any chance we get!

‍

Have you purchased any Seahawks gear for this year's Super Bowl run?

‍

Let us know by connecting with us on Facebook and Instagram! Also, remember to share this newsletter with your friends & coworkers!

‍

BTW, If you’ve read this far and haven’t yet signed up for the weekly Paycheckology newsletter, CLICK HERE!

‍