Ways Freelancers Can Use LinkedIn To Build Their Business

For years, freelancers used LinkedIn mostly to update their job titles and then immediately forgot their passwords. But LinkedIn is actually one of the best places to find paying clients...if you stop treating it like a simple online resume and start using it strategically to generate leads. Instead of randomly posting once every six months and hoping money falls from the sky, using LinkedIn properly can attract leads, build trust, and grow your business. Check out these tips!

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Here are Five Fast Facts about how freelancers can use LinkedIn:

1. 🤑 Founders Galore - The platform is considered one of the most effective tools for business lead generation. It's got a 69% year over year increase in people adding “founder” to their profiles, meaning tons of decision-makers (translation: people spending money) are hanging out there.

2. 👍 Be Complete - Freelancers who fully fill out their LinkedIn profiles get 30% more profile views, which means more people checking you out professionally instead of ignoring you like an annoying group text.

3. 📣 It's Okay To Brag (Correctly) - About 72% of people trust a business more after reading positive reviews, so having recommendations on LinkedIn helps convince prospective clients you’re not just making stuff up.

4. 🤝 Useful Content - Sharing case studies, stories, or helpful advice helps potential clients understand how you work...and makes them more likely to contact you instead of some other rando.

5. 👏 Make The Most Of It - Use the whole profile - attach a great pic, clearly state in your bio what you can do (for them), and highlight past successes, case studies, or expertise. Think of it as your first interview!

🔥Bottom line: Remember that communication is a two-way street, too - leaving thoughtful comments on others' posts and interacting with people regularly raises your profile and increases your visibility, which leads to more connections, referrals, and...clients! LinkedIn isn’t just a place to post boring career updates every few years; it’s a powerful tool that freelancers can use to attract clients and grow their business. So, instead of waiting silently for someone to magically find and hire you, use these tips to turn LinkedIn into a lead generation machine. Your paychecks will thank you!

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How strong is your LinkedIn game?

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